Your business needs a website, but do you know what makes a great and successful website? There are several components that should work together to make sure your website is informative and appealing. A quality website is well-organized, clear/concise, easy to navigate, clean, modern (in terms of layout and style), branded, functional, and motivates the user to take your services. Seems overwhelming? – It can be, but if you’re determined and put in the dedication, everything can be in place.
A good website reflects your business and promotes a sense of credibility. It gives your client a way to connect with you and learn more about the products or services you offer. The article highlights the top five key elements that you need to make your website successful, including design, SEO, website marketing, security, and trust signals.
As said by Charles Eames – “Good web design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Design of a website is the most crucial element that you need to consider when developing a website as it can either make or break the business you are trying to deliver. Additionally, if you want to attract a massive audience – don’t give a second thought to designing your website in compliance with the current trends. A website with eye-popping graphics and animations, SEO-optimized content, bright yet sophisticated color palette, engaging font-style, and everything which makes sense to your targeted audience is the key to achieving recognition.
Organic search is the most critical part of your business’s website performance. It can bring a massive amount of engagement and convert them into sales for you. The more SEO-optimized is your website, the more likely you are to be recognized by the Google. Moreover, an SEO-optimized website depicts quality and provides a user-friendly experience to the users with effective navigation and user-friendly interface.
With SEO, you can get your hands on a complete framework that will help you target free and organic traffic from the search engines. Good SEO practices will improve your usability and user experience. Moreover, it can also be used for social promotion. It can let you be recognized among the crowds of similar realms and intensify your reach among the audience quite effectively.
When it comes to the success of your business, website marketing plays a significant role. Website/Online marketing is one of the best ways to market your business and to promote your services and products. It helps in improving brand visibility and increases sales and traffic. On the internet, there are more than 4.2 billion people, and it is a great opportunity for your business to reach leads.
Website marketing provides you with the ability to interact with your prospects and reach a global marketplace and reach more customers. It will also help you get to know your audience while allowing them to know you personally, help you create brand loyalty, and track responses to your marketing efforts promptly. Want to expand your business non-stop? – invest in trendy website marketing and boom, your business will earn fortunes for sure.
As technological innovation seem to take no rest, it is becoming quite difficult for businesses to secure their personal and customer information. Website security plays a significant role in preventing cyber-thieves and hackers from accessing sensitive information. Businesses NEED a proactive website security strategy that will help them minimize the risk of malware attacks. 5% of all internet traffic is generated from automated sources, including impersonators, spammers, scrapers, bots, and hacking tools.
For a successful website, you need to incorporate best practices of website security that denote trust and competency, helps avoid spoofing, prevent data exploitation, provides protection from hacking, and prevents search engine blacklisting.
Website Trust Signals
A few fundamental trust signals play a major role in improving the overall experience of the user when entering your website. To ensure your business’ growth, your website needs to have specific trust signals to drive conversions.
Trust signals are elements – displayed on the websites to help customers feel more secure in their decision to patronize a specific business or purchase a service or product. It is a powerful way to put your visitors at ease and increase conversion rates. There are different forms of trust signals that you can incorporate to your website to assure your visitors that you are a genuine company, and they can count on you. These include – testimonials, industry association logos, social proof statistics, client/customer logos, real-time social proof notifications, employee certifications, logos of publications, financial trust badges, partnership, and co-branded logos, and social media proofs.
A successful website makes a successful business. Whether you are building a simple or business website, it is crucial to incorporate the above-mentioned key elements into your overall design to make your website a successful one. While most of the aspects lead to a successful website tie into your brand and user experience, make sure you understand and leverage insights, technology, and feedback to refine and optimize your site over time.
How does your website stack up when it comes to generating sales?
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(NOTE: Want to know how to do it? Need a step-by-step system to transform your website from a simple brochure to a lead generating machine? See BCP Digital Marketing’s free 47-Point Homepage Checklist and get a BONUS homepage design template by clicking here.)
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