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Really? SEO? Is It Worth The Investment?

By March 20, 2013April 25th, 2015business, search engine optimization

jacksonville seo company

Let’s take a look at SEO.  It’s a subject that can befuddle the best of us, especially if you’re not familiar with it.  People will often say “I want the number one position for “dog training” in Google

They often get blank stares, or silence.

Let me explain.  With a keyword like “dog training” there is a pretty large search volume, and a very large amount of competition.  According to Google, there is over 1.2 million searches per month and over 18.1 million competing pages!

seo keyword analysis jacksonvilleTo optimize for that keyword phrase would not be practical for most people.

So a keyword like “dog training school” still has 33,100 searches per month and only 156,000 competing pages.

Now this is a keyword that would be more viable to rank #1 for.

But let’s face it, you still need to know if it’s worth going for a keyword like this.  Will it make financial sense?

For example, you might be selling $15 e-book about how to choose the best dog training school. Now to take the #1 spot in Google for “dog training schools” is possible, but it could take month, and the cost will be quite high.  It will either cost you time to build enough links to take the #1 spot (if you are good enough at SEO), OR it will cost you money to pay someone to do it for you.

Once you get to that #1 position, you would have to sell maybe 200 or more of those $15 e-books just so you can break even.  That’s before you make any profit.  In that case, it may not be worth the investment.

BUT,  if you were selling classes for your dog training school and a customer would pay $200 per class, you would see a return on your investment much much faster, and most likely turn a profit quickly.

After taking the number one position there is no need to keep building links, so the outgoing costs stop.  But you keep getting the business!    What a great deal for you and your business!  When you compare SEO to radio ads, billboards or TV, you can see that the return on investment (ROI) can be so much higher.  We all know that TV ads and such are great, but when you stop paying for them to be aired, the phone suddenly stops too.

Now that you understand SEO a bit better, do a few minutes of math and see if your business could benefit from higher rankings in the search engines.

And if you decide you could benefit…. then we’re always here to help you!  🙂


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For over a decade I have been working in the fast-paced field of digital marketing and web design I started out in this world as a software programmer but saw a real need for quality online marketing and website design. After years of hard work, I am proud to say I have assembled an awesome team of other honest, hard-working marketing professionals. Businesses come to BCP Digital Marketing because they want to work with the best and with someone who they know will look out for them. Whether it's by word-of-mouth referrals, client testimonials or by reading our client success stories, they know we provide digital marketing solutions that truly help businesses. We work mostly with small and medium sized businesses who need a superhero to help get them the customers they deserve and also to help turn trainwreck projects around.

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