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How to Grant Access to Google Analytics (and confirm you are the Owner)

Data is, and always has been your friend and Google Analytics is the daddy of data related to anything web.

Sharing Google Analytics access is something that we do frequently. You’ll need to do if you’re requesting an audit or getting help with anything website related where you need to know your numbers.  But you need to do it the safe way. If you give someone too much access, you add risk, too little and you’ll have extra work later on.

It’s all about your trust level.

Let me show you how to share access to your Google Analytics in a safe manner.  We’ll do it step-by-step with lots of illustrations to help you follow along.

First, confirm you are the Owner

This little nugget is super important…. PAY ATTENTION… YOU own your Google Analytics account and data.  No one else, not your agency, not your web developer should own it or be able to kick you off the account. Always remember it’s your website, your visitors and your data. No one should limit your access or tell you it’s not yours.

If someone has set it up for you, make sure they have given you complete access. You should have the ability to add or remove anyone’s access anytime.  Think of it as an all-access VIP backstage pass!

The way Google Analytics is set up, owners have “Manage Users” permission at the account level.

Here’s how to make sure that you are the master of your domain 😉 :

  1. Click the little gear icon down in the bottom left corner to enter the Admin sectionhow to add user to google analytics
  2. In the left column (Accounts) click on “Account Access Management”
  3. Click on your user name
  4. Look for the blue box with the checkmark next to “Manage Users”
google analytics marketing

Hopefully, you followed directions and clicked on YOUR user name.  If that Manage Users box is not checked, go ahead and check it and hit SAVE.   This assures that you have control.

Once you’ve confirmed that you’re in control, you can add, edit and delete access to anyone.

Be Super Selective

This is a really good time to check to see who else has Manage Users access. Do you see anyone in there who doesn’t need access? Remove them. Don’t even hesitate. If they need access, they’ll be in touch and you can add them again in minutes.

There may be a ton of old users in your account. Take a look and clean it up!

Don’t want to read how to do it?  Watch the video here!


Now onto the step-by-step instructions below.

How to grant a user access to your Google Analytics

If a person has a valid email address registered as a Google Account (no, you do not need to use a Gmail account to access Google Analytics) you can give them access.

  1. Log into your Google Analytics account
  2. Click on the gear icon in the lower left to access the Admin section  how to add user to google analytics
  3. In the first (Account) column, click Account User ManagementGoogle Ads Management
  4. Click the blue plus button in the top right to add a new user, then click Add userslearn how to setup google analytics
  5. Enter the email address that you want to give Google Analytics permission to. google analytics permissions
  6. Check the boxes of the permissions that you want that user to have.
  7. Click the Add button in the top right

That’s it. Easy Peasy.

If you left the “notify new users by email” box checked, then they’ll get an email letting them know they have access. Next time they log into Google Analytics, they’ll be able to see your Google Analytics account in their account list.

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Gina is the Founder and CEO of BCP Digital Marketing. She has partnered with dozens businesses over the years and assisted in building world-class brands, stellar reputations, and online lead generation systems. She created BCP Digital Marketing to be the go-to solution for creating you a digital strategy that will get you more online visitors, reel them in, and convert clickers to customers.
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