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Ecommerce Platforms – The Pricing Teardown

When you pick ecommerce platforms, you’re not only deciding how your store will look and operate, but how much it will cost you over the life of your business.

To show you how the total cost of ownership, we wanted to share the results of a 2016 Price Intelligently study that breaks down the costs and benefits of platforms including Magento, Volusion, Shopify, Demandware and BigCommerce.

image source:  PriceIntellegently

Overall,  PriceIntellegently also lets us know that each of these ecommerce platforms command impressive usage numbers with either really big retail names (Demandware) or tens of thousands of businesses using their platform (Shopify, Magento and Bigcommerce). While each platform had their pros and cons,  here’s some interesting facts of each company from a pricing viewpoint:

  • Demandware and Bigcommerce were the only companies that tied price to value by tying pricing to performance through a value metric (% of Gross Merchant Value for Demandware and by order volume for Bigcommerce)
  • Magento and Demandware had extremely long sales cycles
  • Shopify was exceptionally quick to discount
  • Bigcommerce offers the best value and the superior commerce platform for mid-market businesses


BCP Digital Marketing handles most of those ecommerce platforms on a regular basis and when making the decision of what would be the best shopping cart platform for your business website, we use the same points in our decision making process.

Take a look at the complete article and let us know your thoughts.  If you decide that one of those ecommerce platforms is right for your business, it doesn’t matter if you’re in Jacksonville, Florida or not, let us know and BCP Digital Marketing will create you a fantastic online store that not only looks great but converts those shoppers into customers as well.

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Gina is the Founder and CEO of BCP Digital Marketing. She has partnered with dozens businesses over the years and assisted in building world-class brands, stellar reputations, and online lead generation systems. She created BCP Digital Marketing to be the go-to solution for creating you a digital strategy that will get you more online visitors, reel them in, and convert clickers to customers.

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