small business Archives | BCP Digital Marketing

How to Convert Prospects Into Customers or Clients

By BCP Digital Marketingbusiness, Marketing, small businessNo Comments

It’s not easy being green… uh … I mean doing digital marketing for a business. It’s a big, complex task. There are so many other businesses out there, competing for the same audience that your target audience is probably suffering from decision fatigue. You have to find a way to...

February 19, 2020

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PPC Ad Writing – The Dos and Don’ts

By Gina BultmanMarketing, PPC, SEO & Online marketing, small businessOne Comment

PPC ad writing isn’t hard and it isn’t a science. There are a few simple rules to follow and you should be on your way to catching your new client’s eye! The PPC ad’s headline is the first thing people will see in the search results. To catch eyes and…

October 9, 2019

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6 Amazing Coaching Websites Designed To Generate Clients

By Gina Bultmangeneral, small business, web designNo Comments

Professional Coaching website design is crucial... You only get one chance to make a first impression, and that impression comes from your website. That's kind of a scary thought. And designing a homepage that actually converts visitors into buyers can be pretty tricky.According to Margin Media, nearly 50% of your...

May 23, 2019

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The World Is Not a Demographic: A Guide to Finding Your Perfect Target Market

By Gina Bultmanbusiness, Marketing, PPC, SEO & Online marketing, small businessNo Comments

As you run your business, maybe you have a vague idea of your target market. However, a vague idea is not enough to compete in today’s killer business environment. Without a good understanding of your target market, you’ll probably be losing business to your competitors or missing out on opportunities...

December 1, 2018

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Summer Marketing for Manufacturers

By BCP Digital MarketingMarketing, small businessNo Comments

Summer is coming... said Jon Snow never. Now that summer is approaching many manufacturing and industrial companies can start catching your collective breath. Break neck speeds slow down. People go on vacation. There is just less urgency with some things. Summertime can afford you more time to work on your company rather...

June 13, 2018

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SMART Goals

By BCP Digital Marketingbusiness, Digital Agency, small businessNo Comments

We’ve all heard that SMART goals are important. If you're in any sort of management role, you've probably at least heard about SMART goals. But a lot of people have never heard about them and have a lot of questions, for example: What exactly are they? How do we use...

May 16, 2018

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101 Reasons to Love LiveChat

By BCP Digital Marketingbusiness, Marketing, small business, web designNo Comments

Every once and while we come across an article or infographic that we think can benefit our clients. There’s been a lot of talk about LiveChat around here lately, so we thought we’d share a great infographic that came our way. Live chat is a great way to show your…

December 27, 2017

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Make Sure You’re Safe – Home Router Attack

By BCP Digital Marketingbusiness, small businessNo Comments

Yesterday Wordfence, one of the leaders in WordPress security, published a post showing how tens of thousands of home routers are hacked. When these home routers are compromised, the attacker has full access to the home network behind each router. It can work at hacking into workstations, mobile devices, home…

April 12, 2017

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Easy as Pie… Google Analytics

By Gina Bultmangeneral, search engine optimization, SEO & Online marketing, small businessNo Comments

OK. You’ve got your website up and running. Now what? How do you know if it’s getting looked at? Unless your phone is magically ringing off the hook, you might want to take a peek at how your site is performing and see what you can do to improve it….

March 26, 2017

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C’mon Speed It Up – Your Website Is Too Slow

By Gina Bultmanbusiness, ecommerce, search engine optimization, SEO & Online marketing, small business, web design, web development3 Comments

A tiny 1 second delay on your page load can cause a big 7% reduction in conversions. How can you solve it? A slow website can seriously hurt your sales figures. Research shows that a 1 second delay in page response can result in a 7% reduction in conversions. If you sell $500…

March 22, 2017

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