Business web design marketing archives

How to Convert Prospects Into Customers or Clients

By BCP Digital Marketingbusiness, Marketing, small businessNo Comments

It’s not easy being green… uh … I mean doing digital marketing for a business. It’s a big, complex task. There are so many other businesses out there, competing for the same audience that your target audience is probably suffering from decision fatigue. You have to find a way to...

February 19, 2020

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The 5 Key Elements You Need to Make Your Website Successful

By BCP Digital Marketingbusiness, Design & Development, web design, web developmentNo Comments

Your business needs a website, but do you know what makes a great and successful website? There are several components that should work together to make sure your website is informative and appealing. A quality website is well-organized, clear/concise, easy to navigate, clean, modern (in terms of layout and style),…

January 29, 2020

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The World Is Not a Demographic: A Guide to Finding Your Perfect Target Market

By Gina Bultmanbusiness, Marketing, PPC, SEO & Online marketing, small businessNo Comments

As you run your business, maybe you have a vague idea of your target market. However, a vague idea is not enough to compete in today’s killer business environment. Without a good understanding of your target market, you’ll probably be losing business to your competitors or missing out on opportunities...

December 1, 2018

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SMART Goals

By BCP Digital Marketingbusiness, Digital Agency, small businessNo Comments

We’ve all heard that SMART goals are important. If you're in any sort of management role, you've probably at least heard about SMART goals. But a lot of people have never heard about them and have a lot of questions, for example: What exactly are they? How do we use...

May 16, 2018

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101 Reasons to Love LiveChat

By BCP Digital Marketingbusiness, Marketing, small business, web designNo Comments

Every once and while we come across an article or infographic that we think can benefit our clients. There’s been a lot of talk about LiveChat around here lately, so we thought we’d share a great infographic that came our way. Live chat is a great way to show your…

December 27, 2017

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Make Sure You’re Safe – Home Router Attack

By BCP Digital Marketingbusiness, small businessNo Comments

Yesterday Wordfence, one of the leaders in WordPress security, published a post showing how tens of thousands of home routers are hacked. When these home routers are compromised, the attacker has full access to the home network behind each router. It can work at hacking into workstations, mobile devices, home…

April 12, 2017

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C’mon Speed It Up – Your Website Is Too Slow

By Gina Bultmanbusiness, ecommerce, search engine optimization, SEO & Online marketing, small business, web design, web development3 Comments

A tiny 1 second delay on your page load can cause a big 7% reduction in conversions. How can you solve it? A slow website can seriously hurt your sales figures. Research shows that a 1 second delay in page response can result in a 7% reduction in conversions. If you sell $500…

March 22, 2017

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3 Reasons Your Website Isn’t Generating Sales

By Gina Bultmanbusiness, general, Marketing, PPC, small business7 Comments

If you’re sick and tired of a website that just sits on there collecting dust, then get proactive! Take your sales to the next level. Get a return on your website investment by incorporating a solid traffic > conversion > nurturing sales strategy and turn your website browsers into buyers….

February 13, 2017

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How to Magically Improve Your Conversion Rate Without Annoying the $#!T Out of Everyone

By Gina Bultmanbusiness, Marketing, small business2 Comments

You get a popup and you get a popup and you get a popup… everyone gets a popup! (Sounds a little Oprah-esque doesn’t it?) Why on earth are you seeing all these popups lately? And why are some of them SO annoying? Well they’re annoying because the designer…

January 20, 2017

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Benefits of Live Chat on Your Website

By Gina Bultmanbusiness, ecommerce, small businessNo Comments

For many online shoppers, the inability to get instant feedback about certain products or services deters them from making that final buying decision and clicking the buy button. I don’t know about you, but when I am in the middle of clicking the Buy button and need some quick clarifications…

November 2, 2016

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