Our Blog | BCP Digital Marketing

5 Key Components that Contribute to Great Industrial Marketing

By BCP Digital MarketingB2B, industrial, Industrial, manufacturingOne Comment

For every industry, there are critical marketing elements that will work to draw in new consumers and retain existing ones. To the dismay of many business owners, the marketing process isn’t one that you can simply throw together and hope for the best. Effective industrial marketing takes time, research, investment,...

January 12, 2022

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BCP Digital Marketing Among Top B2B Service Providers on UpCity!

By BCP Digital MarketingCompany News, B2B, Digital Agency, general

BCP Digital Marketing is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers! At BCP Digital Marketing, we’re a full-service web design and marketing agency that loves our clients and is passionate about creating engaging user experiences. We specialize in...

November 2, 2021

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How to Grant Access to Google Analytics (and confirm you are the Owner)

By BCP Digital Marketingsmall business, B2B, business

Data is, and always has been your friend and Google Analytics is the daddy of data related to anything web. Sharing Google Analytics access is something that we do frequently. You’ll need to do if you’re requesting an audit or getting help with anything website related where you need to...

October 5, 2021

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[Infographic] Targeted Marketing Roadmap For The Manufacturing Industry

By BCP Digital MarketingB2B, industrial, Industrial, manufacturingNo Comments

Think about what would happen if you could engage those tradeshow leads in their preferred channels (places they’re already surfing to and looking at ), and reach out with content or messages that are relevant to the information they’re looking for when researching about your solution. That’s the power of...

April 17, 2020

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The 7 Basic Components of an Industrial B2B Marketing System

By BCP Digital MarketingB2B, industrial, manufacturing, MarketingOne Comment

An industrial marketing system is designed to help you market goods or services to other businesses (B2B)rather than to the public. So there is a whole new set of rules for you, as your selling needs change when using this type of system. While you can sell a single customer...

April 13, 2020

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Top 10 Things You Need to Know About Web Design

By BCP Digital MarketingDesign & Development, web designOne Comment

So, you've got a solid concept of what you want your website to be: Your vision is clear, you've got a clear goal and mission statement, and a general idea of your target audience. That's perfect! You are more than halfway there! Knowing the purpose of your website and the...

March 9, 2020

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How Do You Do B2B Industrial Marketing?

By BCP Digital MarketingB2B, industrial, manufacturing, MarketingNo Comments

A simple guide to help you create an efficient/effective online marketing campaign Wikipedia defines Industrial Marketing (or business-to-business marketing) as the marketing of goods and services by one business to another. Does your business offer products or services to other businesses that operate in the Industrial sector? (agriculture, forestry, fisheries,...

February 23, 2020

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How to Convert Prospects Into Customers or Clients

By BCP Digital Marketingbusiness, Marketing, small businessNo Comments

It’s not easy being green… uh … I mean doing digital marketing for a business. It’s a big, complex task. There are so many other businesses out there, competing for the same audience that your target audience is probably suffering from decision fatigue. You have to find a way to...

February 19, 2020

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How to Make My Website SEO Friendly

By BCP Digital MarketingSEO & Online marketingNo Comments

You just launched a professionally designed website that's beautiful.. Awesome!... but it won't earn you high Google rankings unless you optimize it. If you want your site ranked among the top of the search engines and maximize your traffic, you need to apply all the techniques of search engine optimization...

February 4, 2020

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The 5 Key Elements You Need to Make Your Website Successful

By BCP Digital Marketingbusiness, Design & Development, web design, web developmentNo Comments

Your business needs a website, but do you know what makes a great and successful website? There are several components that should work together to make sure your website is informative and appealing. A quality website is well-organized, clear/concise, easy to navigate, clean, modern (in terms of layout and style),…

January 29, 2020

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