PPC Ad Writing – The Dos and Don’ts

By Gina BultmanMarketing, PPC, SEO & Online marketing, small businessOne Comment

PPC ad writing isn’t hard and it isn’t a science. There are a few simple rules to follow and you should be on your way to catching your new client’s eye! The PPC ad’s headline is the first thing people will see in the search results. To catch eyes and…

October 9, 2019

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5 Must Have Manufacturer Marketing Strategies

By BCP Digital MarketingDigital Agency, industrial, manufacturing, MarketingNo Comments

As an industrial company, manufacturer or distributor, your marketing strategies are different from those of a B2C organization. Your end game is to reach other businesses, and to convince them to carry your products. You're not successfully doing that? Then your marketing has failed. You know that traditional marketing is...

January 30, 2019

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The World Is Not a Demographic: A Guide to Finding Your Perfect Target Market

By Gina Bultmanbusiness, Marketing, PPC, SEO & Online marketing, small businessNo Comments

As you run your business, maybe you have a vague idea of your target market. However, a vague idea is not enough to compete in today’s killer business environment. Without a good understanding of your target market, you’ll probably be losing business to your competitors or missing out on opportunities...

December 1, 2018

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Hip, Trendy, Modern Website Design

By Gina BultmanDesign & Development, web design2 Comments

Every now and then your website needs a refresh. You might be thinking to yourself, "Gah! My website sucks!" or "I've got a great website, why aren't more patients using it?" There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management...

August 18, 2018

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Summer Marketing for Manufacturers

By BCP Digital MarketingMarketing, small businessNo Comments

Summer is coming... said Jon Snow never. Now that summer is approaching many manufacturing and industrial companies can start catching your collective breath. Break neck speeds slow down. People go on vacation. There is just less urgency with some things. Summertime can afford you more time to work on your company rather...

June 13, 2018

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SMART Goals

By BCP Digital Marketingbusiness, Digital Agency, small businessNo Comments

We’ve all heard that SMART goals are important. If you're in any sort of management role, you've probably at least heard about SMART goals. But a lot of people have never heard about them and have a lot of questions, for example: What exactly are they? How do we use...

May 16, 2018

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101 Reasons to Love LiveChat

By BCP Digital Marketingbusiness, Marketing, small business, web designNo Comments

Every once and while we come across an article or infographic that we think can benefit our clients. There’s been a lot of talk about LiveChat around here lately, so we thought we’d share a great infographic that came our way. Live chat is a great way to show your…

December 27, 2017

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9 Great Nonprofit Website Design Elements

By BCP Digital MarketingDesign & Development, web designNo Comments

Your non profit organization is set up, all the cogs are in motion. So now your thinking about getting a nonprofit website design. Or maybe you have a nonprofit website that just isn’t doing what you think it should. Here are 9 nonprofit website design elements that can help boost...

November 2, 2017

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7 Amazing Optometry Websites Designed to Get Clients

By BCP Digital MarketingDesign & Development, web design2 Comments

Optometry web design for optometrists or ophthalmologists is crucial... You only get one chance to make a first impression, and that impression comes from your website. That's kind of a scary thought. And designing a homepage that actually converts visitors into buyers can be pretty tricky. But a well-built,...

October 20, 2017

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6 Amazing Coaching Websites Designed To Generate Clients

By Gina Bultmangeneral, small business, web designNo Comments

Professional Coaching website design is crucial... You only get one chance to make a first impression, and that impression comes from your website. That's kind of a scary thought. And designing a homepage that actually converts visitors into buyers can be pretty tricky. According to Margin Media, nearly 50% of...

May 23, 2017

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